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Deploying Your 2023 Marketing Strategy
It is difficult to guess everything that is going to succeed in marketing in 2023. However, we do know what is succeeding at the end of 2022 and which strategies are here to stay. This means that you know what will have a meaningful impact on your marketing strategy in 2023. Let’s look at a few strategies that are here to stay…. Now let’s look at some recommendations for deploying your 2023 marketing strategy. How do you think the new marketing trends will impact your business in 2023? Is there any novelty or trend that we didn’t mention, and do you think it will be key in the coming year? Leave a comment below, and do not hesitate to write us if you want us to help you prepare your 2023 marketing strategy.
Top Marketing Strategies to Sell More Before Christmas
Selling and buying are the most common actions carried out at this time of year. Even with the most difficult Christmas economic crisis, it does not matter. People still manage to buy their loved ones a special gift. In North Carolina alone, 86% of people buy a gift during this time of year. But what are the top Christmas marketing strategies carried out by companies? Everyone (even us) wants a dreamy Christmas, gifts, luxurious dinners, spectacular decorations, etc… and your goal is for them to go looking for these luxuries at your company. It is evident that the companies that best apply Christmas marketing strategies are the ones that will benefit. So, you have to prepare ahead of time, and with a good strategy, you will get the most out of this Christmas. Let’s delve into the most common marketing strategies to sell more before and during Christmas. Maybe after Christmas as well for those late starters 😁 Great! There you have it! These ideas will help you connect with your customers (and anyone that visits your website) this holiday season. If you have any questions, suggestions, or additional ideas, leave us a comment below or email us.
Your Search Engine Optimization Strategy Should be Brand-Focused!
As a small business, your company’s Search Engine Optimization (SEO) strategy can boost your business, especially if it’s focused on branding. In addition, search engines rank brands with a good reputation and trust first. This is why Media Shield recommends that you develop a good marketing campaign that is based on a brand SEO strategy. Giant corporations like Tesla, CVS Pharmacy, and Chick-fil-A are always interested in investing in their brand identity, even when their business is known all over the nation. Tim, CEO of Media Shield, says that a business needs to optimize its website for branded keywords. That is to search for branded keyword phrases with the help of specialized tools. For example, Google Keyword Planner, Keyword Tool.io, or SimilarWeb may be helpful. Let’s go ahead and discuss some techniques to keep your Search Engine Optimization strategy focused on your brand. Keep track of all your brand variations. Do this along with researching competitors who use your brand variations to get traffic. Also, you can create articles or infographics to compare your products and services with your competitors in the market. Build trust and credibility with branded content. At Media Shield, our goal is to always make our client’s target market want to click on their page because they know that their pages with articles, posts, and other content solves their search query. Make sure your website’s branding elements pass SEO and UX audits. Jose, Media Shield’s Developer and Guru, says that you should perform a web audit to assess how fast the server responds on your website pages. He also emphasizes that you should use automated reporting solutions like SE Ranking to quickly get real, detailed reports on domain metrics, technical parameters, indexing, and usability. It is useful for SEO strategies with meta tags. Your brand name can be used in titles and descriptions to improve your ranking, and your website structure can be significantly optimized to improve SEO. Brand-focused link building. This action includes analyzing ranking factors + generating referral traffic. You should analyze your competition’s link profile and approach relevant sites to host referral links. In addition, it helps your potential consumers to discover your brand. You should use tools to perform backlink analysis of different websites. For this, consider Majestic and Linkody (Chrome extension available). Also, use anchors to increase your brand recognition. Local directories increase local search visibility. Get to know your local target audience based on their requirements, demographics, and other important aspects for brand recognition and SEO and the usability of your website. Use Google My Business to increase your ratings through reviews, improve Search Engine Results Pages (SERP) rankings, provide marketers with better insights, and create an opportunity to advertise your project for free. Last but not least, we want to reinforce that a small business should always strive to ask customers for reviews to increase your visibility on Google. Reviews are very important for a business! The approach of requesting customer reviews will also improve your online presence and make your brand more trustworthy. Know any other tips to keep an SEO strategy brand focused? Go ahead and leave a comment below!
Customer Service Mistakes You’ll Never Make Again With Media Shield on Your Team
Having a business implies more than just having a platform to offer your services and products. It is worth structuring all of your processes so that your customer service strengthens your sales strategy. The demands and expectations regarding the service and products are increasingly high due to the fact that the current consumer takes more seriously the experience they have before making a purchase. For this reason, we share the mistakes you will never make again when Media Shield is on your team. Avoid long response time: one of the biggest mistakes in customer service is taking too long to respond through the communication channels you use in your business. It is essential that you establish policies to reduce response times. With Media Shield, you can resolve customer inquiries in record time and assist them quickly if they are stuck at any step of your sales funnel. Decreasing your response time will help improve your sales, and if you provide a quality service, you will gain their loyalty. Providing minimal information about the product or service: your customer expects to find all the information necessary to make their purchase decision in one place, without so many steps or complications. When you publish a product for sale on your social networks, ensure you write a brief description its benefits and also include its price. Businesses make the mistake of forcing the customer to request the price by direct message, which annoys most consumers. This practice, instead of generating more sales or interest, generates the opposite effect. Having a lack of multiple communication channels: your customer needs to feel heard, so it is important that you provide them with various options to get in touch with your business. With Media Shield, you can reply to any of their messages from any of the platforms through your all-in-one inbox. Order status notification: when dealing with customer orders, it is important that the process includes various notification messages about their order status. The first order notification must arrive via email almost immediately with the delivery time of the product. In the event of inconveniences in the delivery process, it is essential to notify the customer of the status of their order to be transparent and generate trust. Not having a simplified payment process: an important step in improving your customer service is to have a simple checkout process without complexities. This will allow your customer to complete their transactions on their own. However, if they need assistance, your support team should be available to help your customer resolve any issues that arise during the payment process.
Media Shield Social Media Management Tool is For Everyone
If you have already started with your social media strategy, you know that it is not always the easiest task and that there are many factors that you must take into account; it’s a full-time job. Fortunately, Media Shield offers you the best tool to manage your social networks focusing on making your job easier and providing valuable information so that all your efforts have great results. Whether you work in the marketing department of a restaurant, are a freelancer, or have started your own business, Media Shield offers you the best tool to manage your social networks by allowing you to: Create a draft digital post. Program and publish in social networks. Manage social networks: identify, analyze and grow your audience. Manage social networks with influencers. Use the tools for everyday tasks. Creating effective ads for social networks is very easy if you have the right tools to do it. Media Shield offers you the most complete digital marketing and sales platform! We are a perfect option to ensure that your social media ad campaigns are really fulfilling the objective you need: Attract qualified leads to your landing pages at the lowest possible cost. With this tool to manage social networks, you can turn a complex task into a very simple one. Remember that it is important that all marketing and sales actions are in tune. For that, the best solution is to use all-in-one digital marketing platforms, where you can manage everything from one place. Request a Media Shield demo call and get on our 14-day trial and grow your business.
Advantages of Using Media Shield’s QR Code
If you have not been living under a rock, then you probably heard about Quick Response Codes (QR codes). The simplicity and convenience make it so attractive. In a nutshell, QR codes are one of the most converted tools to direct your target audience to a page, a website, a form, or even just a picture by simply scanning it. You can also provide information about the products or services you provide promptly to your customer’s device with a simple QR Code. At Media Shield, your QR Code generating tool can be utilized at any time, anywhere, and for whatever purpose needed. We constantly use it for event sign-up forms and for connecting with clients through different communication channels such as SMS, WhatsApp Text/Status update, Phone Calls, Email, and much more. Here are four important advantages of using Media Shield’s QR Code Generator: Quick, convenient, and error-free Actionable Trackable Engaging and Creative Now, let’s discuss the top 5 ways you can use Media Shield’s QR Code generator for your business and increase event sign-ups, (online) traffic, sales, and much more: 1. Add a Call to Action (CTA): You can add any CTA you want from your customers. The QR code will lead customers to the location or form of media through a simple click or direct scanning. You can customize the code to direct the CTA through any channels of communication, including SMS, WhatsApp, Phone Calls, or Email. 2. Dial your business number and view your location: When you use Media Shield’s QR codes generator for business, you can let people scan the code and receive your business details, such as your business contact number, immediately via text. It is very convenient and sustainable too, as you can always track numbers or record them on one communication channel. The QR code can also give specific directions to your business location without having people manually search for your address on online maps! It is always fun and easy to use. 3. Send an SMS: One of the best features of our QR codes that we love using is sending a message. You can send any details in that message that customers receive when they scan the QR code, and they will receive a message. SMS marketing benefits the most from sending messages using QR codes. It may be used for sales, customer support, on-demand product updates, and opt-in SMS registration. 4. Send an email: Much like sending messages, the Email QR code makes it easier to send an email for multiple purposes. QR codes for sending emails will help you read and monitor data and generate and monitor email marketing, newsletters, and your email’s performance rates. 5. Boost your E-commerce site: The most popular ways that businesses currently use our QR codes are to send customers directly to products and to deliver a list, receipt, or menu to customers through their mobile devices. Media Shield’s QR Code generator helps you provide unique QR codes to deliver information or provide a CTA to your customers. In your Media Shield Account, you can properly set up QR codes for your marketing strategy with the message that services you or your business best. It is extremely easy to set up, track and allocate. Are you using any of these techniques to distribute QR codes for your business? Or are there other techniques you’ve found to be successful? If so, share your thoughts in the comments below.
Top 3 Tips to Improve Your Business Online Accessibility
Are you willing to lose sales and your target audience because your business is not accessible? That is the immediate consequence that you surely would want to avoid. Asifa, a Media Shield Account Success Manager says that a business can’t afford to overlook potential customers because of its inaccessibility to current and potential customers online or even at the brick-and-mortar location. During our last Build Your Influence workshop with the Greater Fayetteville Chamber at the Fayetteville Technical Community College, Tim asked business owners if they are at the top of the search engine results when clients search for their industry services locally. Most of them needed to do a quick search to find out; showing that this crucial part of accessibility was ignored. We are going to provide you with three tips that you can implement today and improve your business’s online accessibility. SEO (Search Engine Optimization), also known as organic or natural positioning, is a set of techniques whose objective is to optimize the visibility of your website in search engines, with Google being the most relevant in our nation. These actions can be carried out within the website itself by optimizing internal code or content (SEO On-Page), or outside the website by building inbound links and social signals (SEO Off-Page). The most common search engines are Google, Bing, Yahoo, and DuckDuckGo. Customer Service or Customer Support Services: One of the principles that businesses must put into practice to be successful is accessibility to their customer service or customer support services. Your customers value the existence of channels that make communication with your business fluid and simple. You probably love having timely responses to your requests and questions, we all do, and so do your customers. In customer service, accessibility entails projecting an impression of closeness with your customers and demonstrating that your business’s staff is willing to help them at all times. Therefore, the principle of accessibility refers to the availability, presence, and the good attitude of your staff, as well as the existence of information and support channels for customer service. Prospects and customers should perceive a sense of security and trust in your business which facilitates interaction and connection before, during, and after the sales process. Make use of your social networks. Your customers are constantly using the Internet, therefore, within your accessibility strategies you must also communicate with them through this channel, we assure you that it is a sea of opportunities within your reach. Social network platforms will help you not only to be accessible to your customers but also to have a better understanding of who your customers are, and what their tastes, needs, and desires are. Do not forget that there are certain recommendations for good social media management, regardless of the size and scope of your business. The important thing is to be accessible and stand out while doing it! Before we end these tips, we wanted to add a bonus tip. That is, we cannot ignore online listings. Throughout the years we have learned that accurate online listings create the opportunity for transparency with your customers in the form of information or reviews. The availability of these accurate listings will help increase your business’s visibility and make you more accessible to your customers, as well as build trust with them. The most common listing platforms are Google, Yelp, Bing, FourSquare, etc. Well, glad we were able to provide you with some tips for improving your business’s online accessibility. If you have any questions, suggestions or pro-tips leave us a comment below or email us.
Are you basing your Business decisions on data or intuition?
Sometimes business owners think that to make business decisions, they need robots, futuristic science fiction, and incomprehensibly complex systems. However, Media Shield offers you an operations concept that helps you manage your business the right way. We invite you to take the drama out of your business decision-making process and learn what our operation tools can do to put in order your business operation. Workflows Automation: Streamline your business processes and keep your tasks on track with powerful automated workflows that you can access and modify as needed. Deal Management: Control all your potential deals at your fingertips to track and manage all deals for increased sales. Media Shield CRM: Build meaningful client relationships with an advanced yet easy CRM. Simple and easy. Everything you need, from lead management to sales strategies by providing an easy-to-use method for organizing customer data all in one place. Unlimited Users/ Products: Keep the operational focus away from the pay-per-use subscription model and cost-effective delivery of value. Get everything unlimited with Media Shield. Team Management: Work more efficiently while keeping track of all your projects and tasks with one platform. When it comes to a business decision, we have your back, and the data you get through our operations tool is the best resource to lean on to avoid risk, save time, and move forward with precision. Okay, keep calm! You don’t need to be an expert in machine learning or data science to use Media Shields operation tools to your advantage. Quite the contrary: we make things easier and help you achieve greater speed and transparency about these processes. At Media Shield, we are “artisans” of business operations management. We are passionate about it and we seek to make it simple to improve the processes of all types of companies, from the smallest to the most developed. If you don’t have Media Shield tools at the tip of your hands yet, you can try our free demo for 14-days. By adding Media Shield to your digital strategy, you will start conversations with your visitors and convert them into sales right away!
Advantages and Disadvantages of using a Chatbot
One of the questions that we are most used to answering at Media Shield is related to the advantages and disadvantages of using a chatbot. Chatbots are an important part of our digital marketing strategy to get leads to your website through conversational marketing. For this month’s article, we have decided to discuss the advantages and benefits of chatbots, and also the disadvantages and the cases in which we must be cautious in adopting this technology for our business. Chatbot Benefits: What are the main advantages of using it? 1. Chatbots answer frequently asked questions immediately Tim at Media Shield says that Chatbots are the first link in the digital sales process, an increasingly complex process that requires a greater commitment from the company to meet consumer expectations. These, by the way, tend to be higher and higher and, therefore, require a greater response capacity on the part of companies. With a chatbot, it is possible to automate the most frequently asked questions and answer customer queries about your product or service immediately. This helps you achieve a better user-brand interaction. 2. Chatbots help obtain customer data in a friendly way After answering the most frequently asked questions from potential customers, it is important to move forward in the sales process. To do this, we need to collect as much data as possible about the prospect. The chatbot allows you to obtain this information in an efficient, friendly, and natural way. 3. Chatbots improve the image of your company Today it is of great importance to differentiate your company from competitors, offering the customer added value in the product, service, attention, or any other aspect of the company. Jose at Media Shield says that a good starting point can be to improve customer support to offer a more satisfactory user experience. For this, it is key to use a chatbot that is available 24 hours a day, 7 days a week. This, in turn, will help quell the customer’s cravings in real-time. What are the main disadvantages of using a chatbot? 1. A chatbot does not replace 110% human attention Simply put, a chatbot does not have a brain…. 2. Existing customer inquiries are often difficult to predict or automate Some things can be automated, and in general, a chatbot is often very helpful in answering queries. But, it is important to know the limitations so as not to damage the image of your company. 3. Sensitive services Some companies or organizations (medical consultations, technical support for critical services, etc.) may belong to sensitive areas. In this case, it is important to clarify the limitations of the chatbot, although in many cases it is possible to automate responses to lead to other areas. Well, glad we were able to give you some advantages and disadvantages of chatbots. If you have any questions leave us a comment below or send us an email 🙂
