As a small business, your company’s Search Engine Optimization (SEO) strategy can boost your business, especially if it’s focused on branding. In addition, search engines rank brands with a good reputation and trust first. This is why Media Shield recommends that you develop a good marketing campaign that is based on a brand SEO strategy.
Giant corporations like Tesla, CVS Pharmacy, and Chick-fil-A are always interested in investing in their brand identity, even when their business is known all over the nation. Tim, CEO of Media Shield, says that a business needs to optimize its website for branded keywords. That is to search for branded keyword phrases with the help of specialized tools. For example, Google Keyword Planner, Keyword Tool.io, or SimilarWeb may be helpful.
Let’s go ahead and discuss some techniques to keep your Search Engine Optimization strategy focused on your brand.
Keep track of all your brand variations. Do this along with researching competitors who use your brand variations to get traffic. Also, you can create articles or infographics to compare your products and services with your competitors in the market.
Build trust and credibility with branded content. At Media Shield, our goal is to always make our client’s target market want to click on their page because they know that their pages with articles, posts, and other content solves their search query.
Make sure your website’s branding elements pass SEO and UX audits. Jose, Media Shield’s Developer and Guru, says that you should perform a web audit to assess how fast the server responds on your website pages. He also emphasizes that you should use automated reporting solutions like SE Ranking to quickly get real, detailed reports on domain metrics, technical parameters, indexing, and usability. It is useful for SEO strategies with meta tags. Your brand name can be used in titles and descriptions to improve your ranking, and your website structure can be significantly optimized to improve SEO.
Brand-focused link building. This action includes analyzing ranking factors + generating referral traffic. You should analyze your competition’s link profile and approach relevant sites to host referral links. In addition, it helps your potential consumers to discover your brand. You should use tools to perform backlink analysis of different websites. For this, consider Majestic and Linkody (Chrome extension available). Also, use anchors to increase your brand recognition.
Local directories increase local search visibility. Get to know your local target audience based on their requirements, demographics, and other important aspects for brand recognition and SEO and the usability of your website. Use Google My Business to increase your ratings through reviews, improve Search Engine Results Pages (SERP) rankings, provide marketers with better insights, and create an opportunity to advertise your project for free.
Last but not least, we want to reinforce that a small business should always strive to ask customers for reviews to increase your visibility on Google. Reviews are very important for a business! The approach of requesting customer reviews will also improve your online presence and make your brand more trustworthy.
Know any other tips to keep an SEO strategy brand focused? Go ahead and leave a comment below!