Blogs
Unlock the insights, trends, and strategies shaping the digital landscape.
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Marketing planning: How to streamline your marketing efforts
We always tell business owners that a good marketing plan is essential if you want to effectively target the market and consumers. These are the main factors that make up the reason for being and objectives of all companies. For this reason, we must know what it is, how it
Reasons to use Media Shield customer relationship management (CRM) system
At Media Shield, the number one problem we solve for our clients in improving their customer relationship and their ability to manage their leads and sales. Our clients say they always find themselves researching customer relationship management systems, better known by its acronym, CRM. Do you know what we are
Media Shield brings all your conversations to one inbox
Are you old enough to remember when marketers used landlines as their exclusive channel to achieve their goals? Back then, the all-in-one inbox wasn’t even a latent idea. Well, it is clear that today, as new communications channels and methods continue to appear, businesses enter a completely different path. And
Start the Year off right by Properly Managing your Online Reputation
Business owners understand that keeping a positive online reputation is key to running a successful business. At Media Shield, we stress that you, as a business owner, marketer, blogger, social media manager, etc. should ALWAYS monitor and manage your business online presence because it could either make or break your
Holiday Marketing Tips: 4 Strategies to Increase Sales
2021 is flying by and, almost without realizing it, we are in the weeks leading up to Christmas and New Year. As usual, the need arises in businesses to implement Christmas marketing actions to take advantage of this time of year. Angy, Media Shield Operations Manager says that we must
Team Management at Your Fingertips!
Let’s face it. You probably stumbled upon this article because you have trouble managing your team. This issue can truly hurt your company’s bottom line. But, there is a way to manage your team easily and improve collaboration internally. No matter how big or small your company, Team Management will
What is Digital Marketing?
Today, the internet is nested into our lives in such a way that it is almost impossible to do anything without it. Everyone is connected on their mobile devices, since they all have the internet at their fingertips. And if our life is no longer the same with the internet,
DM2OE: Digital Marketing Measure of Effectiveness
As marketing professionals at Media Shield, we are constantly working to grow the ratios of an exceptionally long list of KPIs (Key Performance Indicators) or what we call it, the DM2OE (Digital Marketing Measure of Effectiveness). The key is to consider measurement strategies before executing the marketing plan. This will
COVID-19: Adapting your digital footprint to the new normal
The health crisis we are experiencing caused by the COVID-19 pandemic has made us all realize the importance of technology when it comes to advancing, which has a direct impact on companies and their business models. Everything has changed, the way we work, the way we sell, the way we
