Marketing

It is difficult to guess everything that is going to succeed in marketing in 2023. However, we do know what is succeeding at the end of 2022 and which strategies are here to stay. This means that you know what will have a meaningful impact on your marketing strategy in 2023. Let’s look at a few strategies that are here to stay…. Now let’s look at some recommendations for deploying your 2023 marketing strategy. How do you think the new marketing trends will impact your business in 2023? Is there any novelty or trend that we didn’t mention, and do you think it will be key in the coming year? Leave a comment below, and do not hesitate to write us if you want us to help you prepare your 2023 marketing strategy.

Selling ​​and buying are the most common actions carried out at this time of year. Even with the most difficult Christmas economic crisis, it does not matter. People still manage to buy their loved ones a special gift. In North Carolina alone, 86% of people buy a gift during this time of year. But what are the top Christmas marketing strategies carried out by companies? Everyone (even us) wants a dreamy Christmas, gifts, luxurious dinners, spectacular decorations, etc… and your goal is for them to go looking for these luxuries at your company. It is evident that the companies that best apply Christmas marketing strategies are the ones that will benefit. So, you have to prepare ahead of time, and with a good strategy, you will get the most out of this Christmas. Let’s delve into the most common marketing strategies to sell more before and during Christmas. Maybe after Christmas as well for those late starters 😁 Great! There you have it! These ideas will help you connect with your customers (and anyone that visits your website) this holiday season. If you have any questions, suggestions, or additional ideas, leave us a comment below or email us.

If you have not been living under a rock, then you probably heard about Quick Response Codes (QR codes). The simplicity and convenience make it so attractive. In a nutshell, QR codes are one of the most converted tools to direct your target audience to a page, a website, a form, or even just a picture by simply scanning it. You can also provide information about the products or services you provide promptly to your customer’s device with a simple QR Code. At Media Shield, your QR Code generating tool can be utilized at any time, anywhere, and for whatever purpose needed. We constantly use it for event sign-up forms and for connecting with clients through different communication channels such as SMS, WhatsApp Text/Status update, Phone Calls, Email, and much more. Here are four important advantages of using Media Shield’s QR Code Generator: Quick, convenient, and error-free Actionable Trackable Engaging and Creative Now, let’s discuss the top 5 ways you can use Media Shield’s QR Code generator for your business and increase event sign-ups, (online) traffic, sales, and much more: 1. Add a Call to Action (CTA): You can add any CTA you want from your customers. The QR code will lead customers to the location or form of media through a simple click or direct scanning. You can customize the code to direct the CTA through any channels of communication, including SMS, WhatsApp, Phone Calls, or Email. 2. Dial your business number and view your location: When you use Media Shield’s QR codes generator for business, you can let people scan the code and receive your business details, such as your business contact number, immediately via text. It is very convenient and sustainable too, as you can always track numbers or record them on one communication channel. The QR code can also give specific directions to your business location without having people manually search for your address on online maps! It is always fun and easy to use.  3. Send an SMS: One of the best features of our QR codes that we love using is sending a message. You can send any details in that message that customers receive when they scan the QR code, and they will receive a message. SMS marketing benefits the most from sending messages using QR codes. It may be used for sales, customer support, on-demand product updates, and opt-in SMS registration. 4. Send an email: Much like sending messages, the Email QR code makes it easier to send an email for multiple purposes. QR codes for sending emails will help you read and monitor data and generate and monitor email marketing, newsletters, and your email’s performance rates. 5. Boost your E-commerce site: The most popular ways that businesses currently use our QR codes are to send customers directly to products and to deliver a list, receipt, or menu to customers through their mobile devices. Media Shield’s QR Code generator helps you provide unique QR codes to deliver information or provide a CTA to your customers. In your Media Shield Account, you can properly set up QR codes for your marketing strategy with the message that services you or your business best. It is extremely easy to set up, track and allocate. Are you using any of these techniques to distribute QR codes for your business? Or are there other techniques you’ve found to be successful? If so, share your thoughts in the comments below.

We always tell business owners that a good marketing plan is essential if you want to effectively target the market and consumers. These are the main factors that make up the reason for being and objectives of all companies. For this reason, we must know what it is, how it is made, and what is the importance of streamlining your marketing effort. Regardless of the nature and size of your business, if you want to be successful, you need a marketing plan. At Media Shield, we compare a marketing plan to a roadmap. It shows the path and destination where the business is headed and how it is going to get there. It is an action plan embodied in a written document. This identifies the different opportunities that the company has to penetrate a given market. It includes the characteristics and the position of the competition within its market as well as the techniques and strategies that will be used in order to position and stay within the market. So, what are the major marketing concepts that will streamline your marketing efforts? We believe that you should develop a complete picture of the market situation for your product. Analysis of the company’s marketing environment and functions is an important source of data for developing an effective marketing strategy. It is necessary to obtain data on the size of the company’s market, study the needs of buyers, their behavior, and the factors that influence their purchase decisions. As well as competitor data, in order to create a more complete picture of the market situation for your product. Research and understand the changes and trends in your industry. It is important that the company documents an overview of the competition in the market. This consists of knowing what they are doing, whether they are developing new products, hiring new employees, or preparing partnerships. Knowing the actions of competitors will allow the company to predict changes in the industry with a higher percentage of effectiveness. In this way, the plans and strategies that will be implemented in the future are adjusted. Don’t forget to minimize risks. In the world of marketing, as in any field in general, any action that is implemented without prior analysis and planning poses a risk of failure, it is a waste of resources. Creating a marketing plan aligned with the goals of the company will serve as a practical operations guide that will indicate to all employees and team members which way to go. In this way, the risks during the execution of the plan will be minimized. Overall, marketing, like any discipline, requires rigor and organization. From the moment the objectives are established, it is necessary to establish milestones and benchmarks with very specific steps to achieve it. Marketing is just as important as the product or service you offer. Without marketing, consumers and customers will not get to know your company, the services, and products you offer and the needs they can satisfy.

2021 is flying by and, almost without realizing it, we are in the weeks leading up to Christmas and New Year. As usual, the need arises in businesses to implement Christmas marketing actions to take advantage of this time of year. Angy, Media Shield Operations Manager says that we must bear in mind that the holidays are very important dates for people. It is not only a way to close the year and move to a new stage, but also a moment to share with loved ones. For this reason, gifts become the protagonists of the time. No custom is more important than looking for gifts at the foot of the Christmas tree. This is how Christmas marketing becomes relevant for companies. Precisely for this reason, today we want to talk to you about how to reach your customers and potentials through Christmas and New Years marketing actions. For that we will share 4 tips to sell more during the holidays. Tip # 1. Prepare your online store 2020 was a before and after in the lives of people around the world. Something characteristic of this great change was the transformation of consumer habits. Electronic commerce around the world grew according to an analysis by Media Shield. The U.S. was the region that grew the most in online shopping. It also confirms a trend that is even more established today: the buyer’s journey inevitably begins through the Internet. For this reason, within the Christmas marketing actions, it is very important that your company or business has its landing page ready to receive visitors. Your customers expect to have a good user experience and that is why it is key that: Your catalogs are up to date. The information on your website is accurate. Your business receives visitors correctly. Provide fast and personalized attention with tools such as the Media Shield chatbot. Tip # 2. Social media yes, but searches too! A blog is a content marketing strategy that should certainly exceed the holiday season. Having content on a blog is always good to amplify visits to your website, achieve good SEO positioning and be as high as possible in searches. In turn, this is key because organic traffic has the capacity to generate a good percentage of sales. Of course, the number of queries that Google receives daily amounts to 80,000 requests per second (6,900 million per day), according to Google. Consequently, and as it is a fundamental strategy, it should not be missing among the marketing actions this Christmas either. Make sure to prepare enough content to have a steady stream during the weeks leading up to and during the holidays. You can recycle old posts and prepare new ones. Also, try to use some keywords that are specific to the season and that if you work them well they can help you get more traffic. And if you don’t have a blog yet, maybe it’s the perfect time to start one. Ask our Media Experts for advice 🙂 Tip #3. Prepare content for all your social media networks Another idea to sell during Christmas is to prepare extra content for all of your business social media networks. Today, these platforms have become a massive communication channel with customers and potentials. Because these sites have an enormous capacity to expose brands and show them to the world with interactive content such as video, for example. Without going any further, Instagram has over 1 billion users. In addition, according to the internal data of Instagram, 90% of the users on the platform follow a brand. While 2 out of 3 people surveyed say they interact with businesses on the social network. Therefore, interacting with followers and potential clients on the networks is a more than profitable opportunity. 🤩 Preparing a content calendar through Media Shield can help you organize the Christmas promotions and products you want to launch this holiday season. You can take surveys using Media Shield survey forms to find out what your followers want the most and offer tempting purchase opportunities that meet their expectations. Do not forget! Take advantage of the potential of video, create quality content and voila! You have a recipe for success. Tip # 4. Email Marketing through Personalization Email marketing is another essential part of your Christmas marketing actions. However, the inbox filter is one of the great challenges of email marketing. Personalization is presented as one of the most powerful strategies to deal with this difficulty. For this idea to sell during Christmas to work, it is important that what reaches your customers boxes is relevant information. That is, useful content related to the needs of your audience. At Media Shield, we believe you should not include every contact in an ideal consumer. Rather, think of diversity as a Christmas marketing strategy. Tim, Media Shield CEO says that you should take advantage of sending suggestions based on previous purchases or based on the interests of consumers. And fundamental! Do not forget to write each email carefully, aiming to initiate conversations with consumers. After all, email marketing gives you the opportunity to segment customers, personalize content, build loyalty through relationship building and measure results. In fact, it is a consolidated technique, with a very high return on investment of at least 50 to 1 according to data collected by Media Shield experts. Therefore, you cannot miss it in the middle of the Holidays season. Can you think of any other tips to sell more during this holiday season and Christmas? If so, we’d love to read you in the comments.