2020

Digital Marketing Measure of Effectiveness
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DM2OE: Digital Marketing Measure of Effectiveness

As marketing professionals at Media Shield, we are constantly working to grow the ratios of an exceptionally long list of KPIs (Key Performance Indicators) or what we call it, the DM2OE (Digital Marketing Measure of Effectiveness). The key is to consider measurement strategies before executing the marketing plan. This will allow knowing what to maintain, change, or improve in the established campaigns or actions. When talking about marketing metrics, we must mention the measurements that impact not only this area but the company in general, especially its directors, who must be targeted directly for their credibility. You need the metrics that help you show your results by speaking clearly about the total cost of marketing: salaries, campaign costs, benefits, and, of course, customer acquisition (conversion). It is the best way to understand the effectiveness of your actions.  With the help of these metrics, you will be able to know how adequate the effectiveness of your area is in terms of customer acquisition and the effort it represents. Many marketing leaders use these metrics, such as the customer life cycle, as part of their strategy. Below, we share some of the most common types of metrics in marketing we use. General or area metrics: they are focused on the relationship between organizational effort and investment, with respect to customer acquisition or conversion. Campaign metrics: measure the behavior of the target audience with respect to a particular campaign, both in the acquisition of leads and ineffective sales. Product metrics: they indicate the level of popularity of a certain product and its characteristics compared to the competition. Digital metrics: with respect to the presence on the Internet, they measure the acquisition of followers, the times they search for your company, in addition to the level of interactions and conversion, for example. Often, each metric you develop belongs to two or more of these types, according to the specific objectives you have and the most widely used communication channels within your company.

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SEO Services For Local Business
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COVID-19: Adapting your digital footprint to the new normal

The health crisis we are experiencing caused by the COVID-19 pandemic has made us all realize the importance of technology when it comes to advancing, which has a direct impact on companies and their business models. Everything has changed, the way we work, the way we sell, the way we communicate, the way we shop, etc. The new situation requires a deep and serene analysis of renovating approaches that allow our businesses to continue growing. The pandemic has opened the door to a new business paradigm, in which companies (small, medium and large) have adapted quickly, innovating in services and protocols, and adapted procedure manuals, re-evaluating each area in real-time and implementing new approaches to problems to be solved, looking for flexible alternatives and maintaining a positive for employees and customers. When developing new approaches, think about the following: Find new digital solutions to meet business goals. Avoid falling into marketing denial. Digitally communicate directly with your audience. Avoid marketing tactics that exploit the emotional state of your audience. Reinforce the core values ​​of teleworking. Focus on collaboration between virtual teams. Analyze and adjust your advertising spending. Keep your SEO strategies and research competitive. Supplement your customer service taking advantage of social media networks and alternative technologies. Consider using new digital platforms to expand your reach. Open Google trends and look for the trend of some important words for your business. Find ways to find out what your audience’s top questions are through questionnaires, question-and-answer webinars, phone interviews, etc. Look for ways to find out what your audience’s main doubts/pains are by compiling team reports, interviews, surveys, etc. Compile the main objections and descriptions of missed opportunities after closing for the day We recommend you adjust your strategies in digital marketing. Get to know your audience where they are now (and that is mostly at home and online). Find a way to pivot and give your business the best chance to stay afloat by making your digital footprint easily accessible online through expanded strategies.

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Facebook advertising
Quick Tips

Successful Facebook Targeted AD Tips

A good advertisement is one whose text and image is aligned with the campaign objective and is irresistible to the target audience. You must carefully draft a deliberate strategy that will take care of these two aspects: Copywrite: Words fall in love, inspire, and lead to action.    Multimedia: Images or videos humanize your brand and project your offer.  Let’s look at these four components of the success of Facebook ads-  It is Visual. No matter what type of ad you are going to make, your image has to be eye-catching, and I say again, eye-catching.  It is relevant. Relevance is critical to success when using Facebook advertising. If you are showing ads that are not relevant to your target audience, then you are wasting your time and money and you are unlikely to experience any success with your executed advertising. Attractive value proposition. A value proposition tells the reader why they should click on your ad to learn more about your product. How is your product or service different from any other? Why should the viewer click on your ad to see your website? Your value proposition must be credible.  Clear call to action. A beautiful and relevant ad is great, but without a call to action (CTA), the viewer may not know what to do next. Your CTA should encourage people to click on your ad now.  Remember that a good advertisement is one whose text and image is aligned with the campaign objective and is irresistible to the target audience.

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Local Digital Marketing Services
Quick Tips

Build A Successful Facebook Advertising Campaign

There are basically two key elements that you must take care of for a successful Facebook advertising campaign or moment.    #1, Your Ads: Format, Content, Copy-write, Quality, Emotion, Insights, Multimedia.     #2, Your Segmentation: Campaigns to properly segment your audiences and proper management of market niches.  Now, let’s dive into it. There are several things you can do with Facebook advertising campaigns. At Media Shield, we recommend you should know the followings: 1. Promote your publications. It is used to promote a specific publication, whether you have previously published it, or you can create a new one. These campaigns are ideal to activate and keep your fans informed of your content, to increase your reach. Use it for important content. This type of campaign can be useful for all types of business, mainly those that produce valuable content or want to spread important, promotional, or business news.  2. Promote your page. Expand your page audience by getting more likes. It is an extraordinary way to connect with new customers with the profile you are looking for and to get to know your audience more. Using fan campaigns is a good idea for all types of business since it is a very direct way of prospecting ideal clients so that they know the brand. The key here is to segment very well so that the fans that arrive are what you need.  3. Reach out to people who are close to your business. Easily reach more people close to your business. You just must indicate the address of your business and the area you want to reach, and your ad will be shown to as many people as possible on Facebook residing in the selected area.  This type of campaign is ideal for local businesses, that is, those seeking to visit them and locate where they are. Ideal for aesthetics, health and nutrition businesses, schools, retail stores, shops, and businesses whose main market is the one that is close to its physical location. 4. Improve brand recognition. Reach the people most likely to pay attention to your ads to increase brand recognition. 5. Attract people to your website. Attract more people to your website from Facebook. When they click on your ad, you can direct them to any page on your website, including the online store.  Best practices are for companies that have CONVERSION – optimized websites, that is, they send traffic there to capture leads (data). Ideal for Online Stores, Service Companies, Commerce, Educational Institutions.  6. Increase the installations of your application. Use your app’s install target to get people to install the app.  7. Increase the number of attendees at your event. Inform people about a special event with a Facebook ad. When they see it, they can participate in the event and even add it to their Facebook calendar.  These campaigns are to promote specific events, more of the type of meeting, party, training to internal communities, such as in schools, inaugurations, cultural and artistic events. You can use this for courses or seminars if you accompany it with other campaigns. 8. Increase video views. Use the video replay lens to get people to watch your video.  9. Generate leads for your business. Ads for leads on Facebook offer people a quick and secure way to sign up to receive business information, such as newsletters, offers, and quotes. Use this goal to create a form that will collect information from individuals, including newsletter sign-ups, price estimates, and follow-up calls. If you aim to collect contacts to track sales, these campaigns are ideal. Shops and Companies with sales teams or automated monitoring systems. Schools, Universities, Online Services. You must include a subscription incentive.  10. Increase conversions on your website. Use the website conversion goal to increase valuable actions on your website.  11. Increase interaction with your application. Use the interaction objective with your application so that more people interact with the application.  12. Get people to request your offer. Create special offers to attract more customers. You can offer discounts or other rewards. You decide how long the offer lasts, who can see it, how many people can request it, etc. Promote a product catalog. Create ads that automatically display products from your catalog based on the target audience.  They are ideal for local businesses/shops that offer tangible products with attractive discounts. For service businesses, they also work if what is sold is easy to understand and does not require much explanation.  For online product stores, they can also work very well.  13. Promote a product catalog. Create ads that automatically display products from your catalog based on the target audience.  14. Get people to visit your business. Use the business visit goal to promote multiple locations to people nearby. Final and last tips for your successful Facebook advertising. Have enough advertising funds whenever you can to make your ad appear before others. Plan for at least two ads for the same campaign so you can try both messages and see which one works best for you Plan for a week first, test, measure and then you will be ready for a larger campaign. Pay the total of the campaign, it is always better, since your budget is better distributed. See tip number. Try the promotional posts, at Media Shield we have some statistics of their success, and they are worth to try. Take care of the images. The maximum dimension should be 110 pixels wide x 80 pixels high and the weight, a maximum of 5 MB. Border the image with a frame. Simple messages work vest. Do not try to put all the information on your product or service in the ad, it is best to keep it at 25 characters for the title and 135 for the text. Invite action, intrigue people with your message, startle a promotion. Be different – highlight the most prevalent competitive advantage, what your customers are looking for, the reason they buy from you. Encourage action. Include a call to action in the ad text such as “Click here” or “Sign up today.” Include keywords in your

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Website Builder Company
News

The Importance Of Optimizing Your Website

Website optimization is the process of systematically improving the performance of your company website to meet its objectives, whether it be obtaining more traffic, making a blog profitable, or reducing the time you spend maintaining it. Web optimization can be used to make your company website more attractive and useful to your visitors. Optimizing your Website is Important  Website optimization is important because it helps your page visitors have a more pleasant experience. People browse your website hoping to find a solution to a problem or complete a task of one kind or another. So when you optimize your website, you make it easy for them to do those tasks. For example, if you have an e-commerce website that sells Coffee Mugs, you can optimize it to increase the number of purchases made by people who visit your online store. This way, your business will be more profitable and easier to manage. Likewise, you will save a lot of time and money in maintaining it. But that’s not all, even if your website is not dedicated to commerce and is just a simple business page, it should also be optimized.  Think about it, a small and simple business page may not seem like much in the wide universe that is the inter-webs, but if you improve it, you can do wonders with it. Whatever your role on the internet, or the role you would like to have, you can always achieve it through web optimization. Such optimization may sound complicated, but we assure you that it is not, much less if you have the right analysis and the right tools. So, how do you analyze your company website? Website optimization is a continuous process of constant improvement.  This is given by knowing the behavior of your visitors, developing hypotheses about what changes in your site could cause the number of visits to increase, and then measuring and evaluating the performance of the changes made.  This process allows you to define the types of tools that are useful for optimizing your company website. You should be aware that there are qualitative and quantitative feedback tools. Both are important to find the best options that will allow you to optimize your company website. But before you start using the tools available to improve your business page, the first thing you should do is analyze it. It is very obvious that not all company websites are created equal, and because of this, they all have different problems.  So, do a thorough analysis of your website. Think SWOT. What are its strengths? What are its weaknesses? What are its opportunities? What are its threats? Do you need to improve speed or SEO? Do you need to improve other things? These are the main questions to ask yourself when you want to opt for web optimization. You can also take into account the opinion of marketing experts, your readers, or close friends who know your website. Remember that a purely personal analysis may not be very objective, and what is a problem for you, may not really be for your web page visitors. So do not forget to look for different opinions, as they can help you much more than you imagine. Via: Ernie Harns

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SMS Email Marketing
Quick Tips

Email Marketing Secrets

Nowadays, executing Email Marketing strategies is essential to stimulate and publicize any business. But, do you know what steps to take so that your emailing campaigns are synonymous with effectiveness and conversion? We share with you the main keys with which to design your Email Marketing plan of action. Knowing the secrets of Email Marketing strategies is the most precious asset for companies from all kinds of sectors that want to reach their customers and lead them to their businesses in a more personal, direct, and measurable way. For this reason, if your company has not yet entered the world of Email Marketing or has done so but you do not know if, with the right steps, we provide you below with the most important points for an email marketing plan. 1. Achievable email marketing objectives Planning is one of the most important points to carry out each of the steps of your Email Marketing strategies. In this way, it will be much easier to execute them successfully and design each call for action via email for its achievement. 2. Use the most effective Email Marketing tools Tools like MailChimp, AWeber or Constant Contact, among others are great. Many of them have predesigned templates to make your job easier, as well as having an intuitive interface that will help you design your campaign quickly and measure the scope of each action. 3. Analyze your audience Email Marketing strategies should be directed at your consuming public. From this in-depth analysis, you will have the basic information to include in your emailing strategy from informative content or the organization of contests among your subscribers, depending on the objectives pursued with each submission. 4. Create and maintain a database A subscriber list is measured by its quality and not so much by its quantity. The more qualitative contacts and the greater reach you have, you will be able to broaden the dissemination of your messages in the desired way, getting progressively more subscribers to become customers. 5. Set delivery day and time for newsletters and content This measure will help you plan and correctly implement the marked Email Marketing strategy. While the best time to ship is between 8-11 am, favorable days range from Tuesday, Wednesday to Thursday. However, testing and evaluating the results are recommended to determine the most favorable day in each case. 6. Have a landing page For your message to arrive in the desired way, you need to find the right channels. Link your landing page within your email campaign according to your objectives, it is possible to expand the database since landing pages are the perfect pages to register user data, in exchange, for example, for the free download of material of interest to them. Likewise, the arrival from the Email Marketing campaign to the landing page allows the user to obtain all the information they need to know, being a continuation of the email itself. The noise disappears and from the landing page, you will have everything to buy the product, participate in the contest or register your data, according to the objective of each campaign of our Email Marketing strategy.  Okay, so with these tips, you will have a guide to launch your emailing campaigns or to polish your Email Marketing strategy with aspects that, perhaps, you had not considered but that will bring you benefits in the form of new subscribers and new sales. Via: Ernie Harns

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Conversion rate optimization
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What Is Conversion Rate Optimization (CRO)?

To understand what Conversion Rate Optimization or CRO means, you first have to start by defining what conversion is. At Media Shield, we refer to conversion as the process in which visitors will go to a partner’s website and takes an action that is desired by the implemented objectives. This may include subscribing to an email newsletter, creating an account with a username and password, making a purchase, downloading an application, or something else entirely. Whatever action our partners want their visitors or potential customers to take, this action is what is going to be measured and what we are looking to optimize. There are several features that are associated with optimizing the conversion rate, including for example that it is a structured and systematic approach that aims to improve the performance of our partner’s website.  It is also considered to be made up of thoughts, especially analysis and user comments. It is also a process defined by the objectives and unique needs of the website, in which the traffic our partners already have is taken and we will get the most out of it.  It is also important to clarify that the optimization of the conversion rate should not be carried out on the basis of assumptions, hunches, or what others are doing. What our partners are looking to improve, the conversion rate is the total number of conversions. That is the number of people who did what is defined as a conversion. To obtain the conversion rate, the total number of conversions above must be divided by the number of visitors to the site. For example, a site with 5,000 visitors and 50 conversions has a conversion rate of 1%.  The amount of time people spend on the site, the exit rate, as well as the average page views, should also be taken into account. Why do I need to improve the conversion rate?  Let’s see some advantages that the conversion rate means in most of our partner’s online sales platform. We understand our clients better. Thanks to this analysis process we can know what clients we have, what product they are looking for, and thus offer them a more accurate product or service.  We increase the number of clients. If we know our clients, we will be able to offer them an experience that adjusts to what they need, and this will make us have a greater number of clients, and also be more satisfied.  More satisfied customers = more sales. By offering a product or service suitable to the needs of our clients and which is also easily accessible through the web, we will have more possibilities than their navigation will be translated into a sales process.  We improve the design of our website without risks. We can make incremental improvements in the design of our website without great costs, checking how customers react with each initiative, gradually.  Google improves the positioning of your page. If Google perceives that the number of clients of your website is increasing, it will offer us a better position. If you want to optimize the conversion rate and thus obtain an increase in the profitability of your website, at Media Shield we have an expert team to help you. We combine the business vision of the best digital agency and the technological capacity of the most powerful consultants.   Did we help you with the optimization of the conversion rate of your project? Comment below!

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Email marketing mistakes
Quick Tips

Common Email Marketing Mistakes

There are very common mistakes that you can make in the development of your Email Marketing campaigns, which will directly harm your business. Below we list some points to which special attention should be paid in the design and execution of Email Marketing strategies: Don’t create false illusions. This is one of the most common mistakes that many small businesses make at the beginning of executing Email Marketing strategies. This mistake will affect the prestige and trust of the business, since defrauding customers with false promises of products or services that later do not exceed the expectations created is one of the most common disappointments and for which there is no turning back. Once the customer has been disappointed, they will not look favorably on your business. Not responding to customer concerns. You should listen to each customer as if they were the only ones and try to satisfy their needs immediately. Do not create promotions without interest or call-to-action. You must design attractive promotions in which your customers are integrated and feel involved. Hire inexperienced staff. Having professionals specialized in Email Marketing will be reflected in each of the steps that your business will take. Customers will be the first to perceive the professionalism in each of the deliveries made. Sending unsolicited emails. A very counterproductive factor in any Email Marketing strategy but it is still a common mistake. If a person has not signed up for your business email and receives your email, they will feel invaded and very upset. Hence, the importance of taking care of your database and creating Email Marketing strategies aimed at expanding the number of subscribers who are truly interested in receiving communications from your business by signing up or subscribing. Disregarding filters. Email accounts generally filter to prevent spam. In this way, if a user finds your mail in the spam tray, you have started off on the wrong foot, as he will think that the information sent is not reliable. Okay, so now that you know the common email marketing mistakes you will be able to avoid them and bring benefits to your subscribers and new sales. Via: mediashield.net

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LinkedIn Strategy
Information

Creating A B2B LinkedIn Strategy

Making a company profile on LinkedIn is very simple and something within the reach of all types of business. Now, the fact of the matter is creating a good LinkedIn strategy for business-to-business engagements and taking the most effective actions. Crafting Strategic Goals: Optimizing Your LinkedIn Business Page To achieve this, the first thing is to establish what objectives are to be achieved and that these are goal-oriented, measurable, achievable, relevant, and over a period of time. Once objectives are established, the business should look for the best way to approach and invest the resources to achieve them, always thinking strategically. For this, it is important to start by creating a complete business page on LinkedIn, with a good description of the activity and that is also a place where you can meet and connect with the staff that makes up the business. Thus, they can also be, not only brand ambassadors but also administrators and content generators that can be disseminated. Content Marketing and ROI Insights for Businesses This brings us to the second key point: creating content that not only boosts visibility but also adds value to the audience, fostering organic and gradual growth. Media Shield specializes in content marketing, utilizing company-generated information to promote and strengthen the brand image—a crucial aspect of LinkedIn Company strategies. On the other hand, promoting business-to-business companies on LinkedIn through advertising campaigns is one of the best ROI marketing actions. But to get there, you have to pay close attention to the content used, the audience segmentation, and the monitoring of the analytics of the network itself to know what type of publications generate more engagement with other businesses and how to take advantage of that positive impact. Enhancing Social Selling and Relationships with Media Shield And finally, a business page on LinkedIn is a great opportunity to work on Social Selling and new more personalized business strategies, also taking advantage to create a close, bilateral, and long-term professional relationship with other businesses. To work all this and achieve business objectives, Media Shield is your best ally to guarantee the creation of an effective, solid, and consistent business profile on LinkedIn to work on the company image, the way of communicating, and the way of offering products and services. Let’s give you some tips to use on LinkedIn for your business-to-business strategy LinkedIn Tips for Business-to-Business Strategy We hope we have convinced you that having a company page on LinkedIn is a very good option. To enhance the marketing of your products and services to other businesses. Via: mediashield.net

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SEO strategy
Information

Stay On Top Of Your Competition

Search Engine Optimization or SEO is like optimizing your company web page, it must be a continuous effort, which increases the quantity and quality of inbound traffic to your company web page. Doing this will expand your online reach significantly. High website traffic? Who does not want to do that? Many people talk about SEO as if it were something foreign or isolated from the field of digital marketing strategy, although often people seek to improve their SEO when they migrate to other websites or start a new page entirely.  The problem is, if you are just starting to take SEO into account right now, we are sorry to tell you that you have waited too long. This is because if you do not continuously monitor your website, you are bound to make mistakes or let opportunities go to waste. Even if you do not have a lot of experience in the SEO world, it is important to stay on top of things. By doing a check from time to time, you can see how your web page is ranked on the net if there is any increase in site errors, or how well your traffic volume and your position in search engines is increasing. Essential Tool for Website Optimization Many business owners we have talked to have implemented Google Analytics in their strategies. And if you have not, then you should use it as soon as possible. This tool is a must-have for all websites. The most valuable SEO information is the data that helps you better understand visitors and how they interact with your business web page. No free tool collects this data like Google Analytics.  It does an unmatched job of providing the information that helps you understand the number that matters most: the number of visitors that stay and interact with your page.  You can use Google Analytics to monitor your traffic performance monthly, and this allows you to compare that performance. Once you notice a significant difference in your traffic, chances are you want to switch to another tool to find out what is causing the changes.  Like an instructional manual to put together a new bicycle, it is a comprehensive and mandatory analysis tool that will help you steer your website in the right direction. You will be able to measure speed, condition, and more accurately. Replace assumptions with real data – it is useful, easy to use, reliable, and free. Via: Kendra Grant

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