2020

There are basically two key elements that you must take care of for a successful Facebook advertising campaign or moment.    #1, Your Ads: Format, Content, Copy-write, Quality, Emotion, Insights, Multimedia.     #2, Your Segmentation: Campaigns to properly segment your audiences and proper management of market niches.  Now, let’s dive into it. There are several things you can do with Facebook advertising campaigns. At Media Shield, we recommend you should know the followings: 1. Promote your publications. It is used to promote a specific publication, whether you have previously published it, or you can create a new one. These campaigns are ideal to activate and keep your fans informed of your content, to increase your reach. Use it for important content. This type of campaign can be useful for all types of business, mainly those that produce valuable content or want to spread important, promotional, or business news.  2. Promote your page. Expand your page audience by getting more likes. It is an extraordinary way to connect with new customers with the profile you are looking for and to get to know your audience more. Using fan campaigns is a good idea for all types of business since it is a very direct way of prospecting ideal clients so that they know the brand. The key here is to segment very well so that the fans that arrive are what you need.  3. Reach out to people who are close to your business. Easily reach more people close to your business. You just must indicate the address of your business and the area you want to reach, and your ad will be shown to as many people as possible on Facebook residing in the selected area.  This type of campaign is ideal for local businesses, that is, those seeking to visit them and locate where they are. Ideal for aesthetics, health and nutrition businesses, schools, retail stores, shops, and businesses whose main market is the one that is close to its physical location. 4. Improve brand recognition. Reach the people most likely to pay attention to your ads to increase brand recognition. 5. Attract people to your website. Attract more people to your website from Facebook. When they click on your ad, you can direct them to any page on your website, including the online store.  Best practices are for companies that have CONVERSION – optimized websites, that is, they send traffic there to capture leads (data). Ideal for Online Stores, Service Companies, Commerce, Educational Institutions.  6. Increase the installations of your application. Use your app’s install target to get people to install the app.  7. Increase the number of attendees at your event. Inform people about a special event with a Facebook ad. When they see it, they can participate in the event and even add it to their Facebook calendar.  These campaigns are to promote specific events, more of the type of meeting, party, training to internal communities, such as in schools, inaugurations, cultural and artistic events. You can use this for courses or seminars if you accompany it with other campaigns. 8. Increase video views. Use the video replay lens to get people to watch your video.  9. Generate leads for your business. Ads for leads on Facebook offer people a quick and secure way to sign up to receive business information, such as newsletters, offers, and quotes. Use this goal to create a form that will collect information from individuals, including newsletter sign-ups, price estimates, and follow-up calls. If you aim to collect contacts to track sales, these campaigns are ideal. Shops and Companies with sales teams or automated monitoring systems. Schools, Universities, Online Services. You must include a subscription incentive.  10. Increase conversions on your website. Use the website conversion goal to increase valuable actions on your website.  11. Increase interaction with your application. Use the interaction objective with your application so that more people interact with the application.  12. Get people to request your offer. Create special offers to attract more customers. You can offer discounts or other rewards. You decide how long the offer lasts, who can see it, how many people can request it, etc. Promote a product catalog. Create ads that automatically display products from your catalog based on the target audience.  They are ideal for local businesses/shops that offer tangible products with attractive discounts. For service businesses, they also work if what is sold is easy to understand and does not require much explanation.  For online product stores, they can also work very well.  13. Promote a product catalog. Create ads that automatically display products from your catalog based on the target audience.  14. Get people to visit your business. Use the business visit goal to promote multiple locations to people nearby. Final and last tips for your successful Facebook advertising. Have enough advertising funds whenever you can to make your ad appear before others. Plan for at least two ads for the same campaign so you can try both messages and see which one works best for you Plan for a week first, test, measure and then you will be ready for a larger campaign. Pay the total of the campaign, it is always better, since your budget is better distributed. See tip number. Try the promotional posts, at Media Shield we have some statistics of their success, and they are worth to try. Take care of the images. The maximum dimension should be 110 pixels wide x 80 pixels high and the weight, a maximum of 5 MB. Border the image with a frame. Simple messages work vest. Do not try to put all the information on your product or service in the ad, it is best to keep it at 25 characters for the title and 135 for the text. Invite action, intrigue people with your message, startle a promotion. Be different – highlight the most prevalent competitive advantage, what your customers are looking for, the reason they buy from you. Encourage action. Include a call to action in the ad text such as “Click here” or “Sign up today.” Include keywords in your

Nowadays, executing Email Marketing strategies is essential to stimulate and publicize any business. But, do you know what steps to take so that your emailing campaigns are synonymous with effectiveness and conversion? We share with you the main keys with which to design your Email Marketing plan of action. Knowing the secrets of Email Marketing strategies is the most precious asset for companies from all kinds of sectors that want to reach their customers and lead them to their businesses in a more personal, direct, and measurable way. For this reason, if your company has not yet entered the world of Email Marketing or has done so but you do not know if, with the right steps, we provide you below with the most important points for an email marketing plan. 1. Achievable email marketing objectives Planning is one of the most important points to carry out each of the steps of your Email Marketing strategies. In this way, it will be much easier to execute them successfully and design each call for action via email for its achievement. 2. Use the most effective Email Marketing tools Tools like MailChimp, AWeber or Constant Contact, among others are great. Many of them have predesigned templates to make your job easier, as well as having an intuitive interface that will help you design your campaign quickly and measure the scope of each action. 3. Analyze your audience Email Marketing strategies should be directed at your consuming public. From this in-depth analysis, you will have the basic information to include in your emailing strategy from informative content or the organization of contests among your subscribers, depending on the objectives pursued with each submission. 4. Create and maintain a database A subscriber list is measured by its quality and not so much by its quantity. The more qualitative contacts and the greater reach you have, you will be able to broaden the dissemination of your messages in the desired way, getting progressively more subscribers to become customers. 5. Set delivery day and time for newsletters and content This measure will help you plan and correctly implement the marked Email Marketing strategy. While the best time to ship is between 8-11 am, favorable days range from Tuesday, Wednesday to Thursday. However, testing and evaluating the results are recommended to determine the most favorable day in each case. 6. Have a landing page For your message to arrive in the desired way, you need to find the right channels. Link your landing page within your email campaign according to your objectives, it is possible to expand the database since landing pages are the perfect pages to register user data, in exchange, for example, for the free download of material of interest to them. Likewise, the arrival from the Email Marketing campaign to the landing page allows the user to obtain all the information they need to know, being a continuation of the email itself. The noise disappears and from the landing page, you will have everything to buy the product, participate in the contest or register your data, according to the objective of each campaign of our Email Marketing strategy.  Okay, so with these tips, you will have a guide to launch your emailing campaigns or to polish your Email Marketing strategy with aspects that, perhaps, you had not considered but that will bring you benefits in the form of new subscribers and new sales. Via: Ernie Harns

There are very common mistakes that you can make in the development of your Email Marketing campaigns, which will directly harm your business. Below we list some points to which special attention should be paid in the design and execution of Email Marketing strategies: Don’t create false illusions. This is one of the most common mistakes that many small businesses make at the beginning of executing Email Marketing strategies. This mistake will affect the prestige and trust of the business, since defrauding customers with false promises of products or services that later do not exceed the expectations created is one of the most common disappointments and for which there is no turning back. Once the customer has been disappointed, they will not look favorably on your business. Not responding to customer concerns. You should listen to each customer as if they were the only ones and try to satisfy their needs immediately. Do not create promotions without interest or call-to-action. You must design attractive promotions in which your customers are integrated and feel involved. Hire inexperienced staff. Having professionals specialized in Email Marketing will be reflected in each of the steps that your business will take. Customers will be the first to perceive the professionalism in each of the deliveries made. Sending unsolicited emails. A very counterproductive factor in any Email Marketing strategy but it is still a common mistake. If a person has not signed up for your business email and receives your email, they will feel invaded and very upset. Hence, the importance of taking care of your database and creating Email Marketing strategies aimed at expanding the number of subscribers who are truly interested in receiving communications from your business by signing up or subscribing. Disregarding filters. Email accounts generally filter to prevent spam. In this way, if a user finds your mail in the spam tray, you have started off on the wrong foot, as he will think that the information sent is not reliable. Okay, so now that you know the common email marketing mistakes you will be able to avoid them and bring benefits to your subscribers and new sales. Via: mediashield.net