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What is Digital Marketing?

Today, the internet is nested into our lives in such a way that it is almost impossible to do anything without it. Everyone is connected on their mobile devices, since they all have the internet at their fingertips.

And if our life is no longer the same with the internet, the same can be said about the purchase process. Today it is very common for us to look for products or services that we want on the internet, either to look for the best prices (when we already know what we want), to look for information about a certain product or service (when we are still studying the possibility of purchase) or even to discover more about a problem we have (when we still don’t know which solution will help us).

We call all of this Digital Marketing, which is a set of information and actions that can be done in various digital media with the aim of promoting companies and products. It differs from traditional marketing by including the use of channels and methods that allow the analysis of results in real time. This being the case, there are countless ways to apply Digital Marketing.

At Media Shield, our experts know and understand that Digital Marketing is a very extensive subject with a huge diversity of disciplines, strategies and specific techniques.

But, despite the large number of possibilities for Digital Marketing applications, there are those strategies and techniques that stand out for being used by the vast majority and that normally bring positive results. They are:

  • Content Marketing;
  • Email Marketing;
  • Social Networks;
  • Conversion Rate Optimization – CRO;
  • Search Engine Marketing – SEM.

Are you applying any Digital Marketing strategies to gain a competitive edge with the best marketing strategies for your business? Comment below and let us!

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