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Today, the internet is nested into our lives in such a way that it is almost impossible to do anything without it. Everyone is connected on their mobile devices, since they all have the internet at their fingertips. And if our life is no longer the same with the internet, the same can be said about the purchase process. Today it is very common for us to look for products or services that we want on the internet, either to look for the best prices (when we already know what we want), to look for information about a certain product or service (when we are still studying the possibility of purchase) or even to discover more about a problem we have (when we still don’t know which solution will help us). At Media Shield, our experts know and understand that Digital Marketing is a very extensive subject with a huge diversity of disciplines, strategies and specific techniques. But, despite the large number of possibilities for Digital Marketing applications, there are those strategies and techniques that stand out for being used by the vast majority and that normally bring positive results. They are: Content Marketing; Email Marketing; Social Networks; Conversion Rate Optimization – CRO; Search Engine Marketing – SEM. Are you applying any Digital Marketing strategies to gain a competitive edge with the best marketing strategies for your business? Comment below and let us!

As marketing professionals at Media Shield, we are constantly working to grow the ratios of an exceptionally long list of KPIs (Key Performance Indicators) or what we call it, the DM2OE (Digital Marketing Measure of Effectiveness). The key is to consider measurement strategies before executing the marketing plan. This will allow knowing what to maintain, change, or improve in the established campaigns or actions. When talking about marketing metrics, we must mention the measurements that impact not only this area but the company in general, especially its directors, who must be targeted directly for their credibility. You need the metrics that help you show your results by speaking clearly about the total cost of marketing: salaries, campaign costs, benefits, and, of course, customer acquisition (conversion). It is the best way to understand the effectiveness of your actions.  With the help of these metrics, you will be able to know how adequate the effectiveness of your area is in terms of customer acquisition and the effort it represents. Many marketing leaders use these metrics, such as the customer life cycle, as part of their strategy. Below, we share some of the most common types of metrics in marketing we use. General or area metrics: they are focused on the relationship between organizational effort and investment, with respect to customer acquisition or conversion. Campaign metrics: measure the behavior of the target audience with respect to a particular campaign, both in the acquisition of leads and ineffective sales. Product metrics: they indicate the level of popularity of a certain product and its characteristics compared to the competition. Digital metrics: with respect to the presence on the Internet, they measure the acquisition of followers, the times they search for your company, in addition to the level of interactions and conversion, for example. Often, each metric you develop belongs to two or more of these types, according to the specific objectives you have and the most widely used communication channels within your company.

The health crisis we are experiencing caused by the COVID-19 pandemic has made us all realize the importance of technology when it comes to advancing, which has a direct impact on companies and their business models. Everything has changed, the way we work, the way we sell, the way we communicate, the way we shop, etc. The new situation requires a deep and serene analysis of renovating approaches that allow our businesses to continue growing. The pandemic has opened the door to a new business paradigm, in which companies (small, medium and large) have adapted quickly, innovating in services and protocols, and adapted procedure manuals, re-evaluating each area in real-time and implementing new approaches to problems to be solved, looking for flexible alternatives and maintaining a positive for employees and customers. When developing new approaches, think about the following: Find new digital solutions to meet business goals. Avoid falling into marketing denial. Digitally communicate directly with your audience. Avoid marketing tactics that exploit the emotional state of your audience. Reinforce the core values ​​of teleworking. Focus on collaboration between virtual teams. Analyze and adjust your advertising spending. Keep your SEO strategies and research competitive. Supplement your customer service taking advantage of social media networks and alternative technologies. Consider using new digital platforms to expand your reach. Open Google trends and look for the trend of some important words for your business. Find ways to find out what your audience’s top questions are through questionnaires, question-and-answer webinars, phone interviews, etc. Look for ways to find out what your audience’s main doubts/pains are by compiling team reports, interviews, surveys, etc. Compile the main objections and descriptions of missed opportunities after closing for the day We recommend you adjust your strategies in digital marketing. Get to know your audience where they are now (and that is mostly at home and online). Find a way to pivot and give your business the best chance to stay afloat by making your digital footprint easily accessible online through expanded strategies.

To understand what Conversion Rate Optimization or CRO means, you first have to start by defining what conversion is. At Media Shield, we refer to conversion as the process in which visitors will go to a partner’s website and takes an action that is desired by the implemented objectives. This may include subscribing to an email newsletter, creating an account with a username and password, making a purchase, downloading an application, or something else entirely. Whatever action our partners want their visitors or potential customers to take, this action is what is going to be measured and what we are looking to optimize. There are several features that are associated with optimizing the conversion rate, including for example that it is a structured and systematic approach that aims to improve the performance of our partner’s website.  It is also considered to be made up of thoughts, especially analysis and user comments. It is also a process defined by the objectives and unique needs of the website, in which the traffic our partners already have is taken and we will get the most out of it.  It is also important to clarify that the optimization of the conversion rate should not be carried out on the basis of assumptions, hunches, or what others are doing. What our partners are looking to improve, the conversion rate is the total number of conversions. That is the number of people who did what is defined as a conversion. To obtain the conversion rate, the total number of conversions above must be divided by the number of visitors to the site. For example, a site with 5,000 visitors and 50 conversions has a conversion rate of 1%.  The amount of time people spend on the site, the exit rate, as well as the average page views, should also be taken into account. Why do I need to improve the conversion rate?  Let’s see some advantages that the conversion rate means in most of our partner’s online sales platform. We understand our clients better. Thanks to this analysis process we can know what clients we have, what product they are looking for, and thus offer them a more accurate product or service.  We increase the number of clients. If we know our clients, we will be able to offer them an experience that adjusts to what they need, and this will make us have a greater number of clients, and also be more satisfied.  More satisfied customers = more sales. By offering a product or service suitable to the needs of our clients and which is also easily accessible through the web, we will have more possibilities than their navigation will be translated into a sales process.  We improve the design of our website without risks. We can make incremental improvements in the design of our website without great costs, checking how customers react with each initiative, gradually.  Google improves the positioning of your page. If Google perceives that the number of clients of your website is increasing, it will offer us a better position. If you want to optimize the conversion rate and thus obtain an increase in the profitability of your website, at Media Shield we have an expert team to help you. We combine the business vision of the best digital agency and the technological capacity of the most powerful consultants.   Did we help you with the optimization of the conversion rate of your project? Comment below!

Making a company profile on LinkedIn is very simple and something within the reach of all types of business. Now, the fact of the matter is creating a good LinkedIn strategy for business-to-business engagements and taking the most effective actions. Crafting Strategic Goals: Optimizing Your LinkedIn Business Page To achieve this, the first thing is to establish what objectives are to be achieved and that these are goal-oriented, measurable, achievable, relevant, and over a period of time. Once objectives are established, the business should look for the best way to approach and invest the resources to achieve them, always thinking strategically. For this, it is important to start by creating a complete business page on LinkedIn, with a good description of the activity and that is also a place where you can meet and connect with the staff that makes up the business. Thus, they can also be, not only brand ambassadors but also administrators and content generators that can be disseminated. Content Marketing and ROI Insights for Businesses This brings us to the second key point: creating content that not only boosts visibility but also adds value to the audience, fostering organic and gradual growth. Media Shield specializes in content marketing, utilizing company-generated information to promote and strengthen the brand image—a crucial aspect of LinkedIn Company strategies. On the other hand, promoting business-to-business companies on LinkedIn through advertising campaigns is one of the best ROI marketing actions. But to get there, you have to pay close attention to the content used, the audience segmentation, and the monitoring of the analytics of the network itself to know what type of publications generate more engagement with other businesses and how to take advantage of that positive impact. Enhancing Social Selling and Relationships with Media Shield And finally, a business page on LinkedIn is a great opportunity to work on Social Selling and new more personalized business strategies, also taking advantage to create a close, bilateral, and long-term professional relationship with other businesses. To work all this and achieve business objectives, Media Shield is your best ally to guarantee the creation of an effective, solid, and consistent business profile on LinkedIn to work on the company image, the way of communicating, and the way of offering products and services. Let’s give you some tips to use on LinkedIn for your business-to-business strategy LinkedIn Tips for Business-to-Business Strategy We hope we have convinced you that having a company page on LinkedIn is a very good option. To enhance the marketing of your products and services to other businesses. Via: mediashield.net