People don’t just buy products or services. They buy from businesses they trust. Showing behind-the-scenes (BTS) content is one of the best ways to build that trust. It helps your followers see the real people and work behind your brand. Here are some ideas on what to show your followers to build trust and connect better.
Your Workspace or Store
Give followers a peek at where the magic happens. Whether it’s your office, workshop, or storefront, showing your space makes your business feel real and honest. Try a short video tour or photos of your daily setup. Using tools like Media Shield, you can schedule and post these videos easily to reach your audience consistently.
How You Make Your Products
If you create physical products, show the process step by step. People love seeing how things are made. Film yourself packaging orders, mixing ingredients, or assembling products. This demonstrates quality, care, and attention to detail.
Meet the Team
Introduce the people behind your business. Share short stories, photos, or quick interviews of your team members. This builds a personal connection and shows that real people are working hard to serve your customers. Use Media Shield to plan and highlight team posts on your social media accounts.
A Day in Your Life
Take followers through a typical day in your business. Show your routine, from morning coffee to closing up shop. This transparency makes your brand feel more approachable and relatable. Stories or short reels work best for this type of content.
How You Solve Problems
Share moments when you fix an issue or help a customer. It shows you care and are ready to handle challenges. It could be responding to a tricky order, troubleshooting a product, or finding a quick solution for a customer. These posts build trust and show professionalism.
Customer Feedback and Reviews
Sharing real customer comments, photos, or videos strengthens trust. It proves others like your product or service. Repost customer stories, thank them publicly, or create a highlight of reviews. Media Shield can help you organize and schedule this content so it reaches your audience at the right time.
Behind-the-scenes content helps your followers see the human side of your business. Be genuine, share regularly, and use tools like Media Shield to make posting easier and more consistent.
What behind-the-scenes content will you share next? Let us know in the comments!