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Ernie Hans

DM2OE: Digital Marketing Measure of Effectiveness

As marketing professionals at Media Shield, we are constantly working to grow the ratios of an exceptionally long list of KPIs (Key Performance Indicators) or what we call it, the DM2OE (Digital Marketing Measure of Effectiveness). The key is to consider measurement strategies before executing the marketing plan. This will allow knowing what to maintain, …

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BUILD A SUCCESSFUL FACEBOOK ADVERTISING CAMPAIGN

There are basically two key elements that you must take care of for a successful Facebook advertising campaign or moment.    #1, Your Ads: Format, Content, Copy-write, Quality, Emotion, Insights, Multimedia.     #2, Your Segmentation: Campaigns to properly segment your audiences and proper management of market niches.  Now, let’s dive into it. There are several things …

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SOCIAL MEDIA MARKETING TIPS FOR SMALL BUSINESS

Sосiаl nеtwоrking platforms build buzz, bооѕt buѕinеѕѕ and serve small buѕinеѕѕеѕ аѕ lоw-соѕt/nо-соѕt mаrkеting tools. Smаll buѕinеѕѕ оwnеrѕ nееd to undеrѕtаnd hоw thеѕе tооlѕ ѕtrаtеgiсаllу ѕеrvе аnd support ѕmаll business firѕt ѕо thеу bеѕt imрlеmеnt ѕосiаl mеdiа strategies tо sell рrоduсtѕ and/or ѕеrviсеѕ. Communication Marketing iѕ аll аbоut building rеlаtiоnѕhiрѕ — rеlаtiоnѕhiрѕ ѕtаrt with соmmuniсаtiоn. …

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