A good advertisement is one whose text and image is aligned with the campaign objective and is irresistible to the target audience. You must carefully draft a deliberate strategy that will take care of these two aspects:

Copywrite: Words fall in love, inspire, and lead to action.   

Multimedia: Images or videos humanize your brand and project your offer. 

Let’s look at these four components of the success of Facebook ads-

 It is Visual. No matter what type of ad you are going to make, your image has to be eye-catching, and I say again, eye-catching. 

It is relevant. Relevance is critical to success when using Facebook advertising. If you are showing ads that are not relevant to your target audience, then you are wasting your time and money and you are unlikely to experience any success with your executed advertising.

Attractive value proposition. A value proposition tells the reader why they should click on your ad to learn more about your product. How is your product or service different from any other? Why should the viewer click on your ad to see your website? Your value proposition must be credible. 

Clear call to action. A beautiful and relevant ad is great, but without a call to action (CTA), the viewer may not know what to do next. Your CTA should encourage people to click on your ad now. 

Remember that a good advertisement is one whose text and image is aligned with the campaign objective and is irresistible to the target audience.